Tela Krezz, Food Value Village People Billions of rupiah

Jakarta - Local Food sometimes not too much ogled by many as a potential lucrative business. But it is different with Firmansyah Budi, the founder of this Krezz Tela, who has since 2006 started a business partnership cassava or yam processed foods (cassava) Krezz Tela (spicy fried cassava).


Firman story building cassava processed foods business with Tela Krezz flag originated from only one loan grobak his mother with an initial capital of USD 200,000.
From there he began to have confidence that the business of processed food from cassava is very prospective.


According to him, very embarrassed if Indonesia continues to import raw materials of food that can not be well developed in Indonesia, such as wheat. Currently, he said, Indonesia is among the country's third largest producer of cassava in the world under the Brazilian.


His belief finally answered, now he already has hundreds of partners Tela Krezz with a turnover that arouse. Firman inspired lift cassava food into processed food because the current domestic food market has been flooded with imported food products such as soybean, wheat flour, corn, and many more.


"It started with my concern, right now all the raw materials of food grain, which is imported. Why not use local content," said Firman told detikFinance, last weekend.


Firman is a graduate of Bachelor of Law, originally did not immediately throw themselves into the realm of business. Since graduating college, 2004, he entered the field of NGO community development (community development), from where his eyes wide open about the number of problematic cases of foreign workers should be prevented if there are job opportunities in the country.


"Now I've got 60 direct employees, not the outsourcing," Firman said that now is one of the finalists of the Entrepreneurial Self.


Spirit of innovation to develop cassava food is not limited only Tela Krezz, he also developed products such Tela Cake brownies from cassava, cake Bika Ambon, bakpia, Cassava Chips and others.


"I dream of the future, people can be aware with our local products, if not then we will be displaced," he said.


According to the man born in Semarang, 5 December 1981, processed foods such as cassava is already regarded as a food 'Ndeso' really need hard efforts. Tela food concept he developed to make food more modern and attractive cassava.


"Why would I not want to be called as a brownie, I would like to name tela cake. So if we can though with a modern and dynamic, we can change the mindset of food Ndeso wong is so modern. Mindsetnya should be modified, food that's out of habit," he explained.


For business marketing, marketing Tela Firman Cake deliberately developed with the concept of food by the native-Jogjakarta. It is important to strengthen the image Tela Cake as a special food, although he also plans to market these products to the general retail market but with a different brand.


He admitted now able to sell the package Tela 1000-1500 Cake. The price of a packet Tela Cake priced up to $ 28,000, would have imagined how much turnover from Firman of only selling these brownies a la cassava. This product has not been calculated from Tela Krezz his earlier he developed.


Rounding out the local food, not enough effort there Firman. In 2009 he also developed products processed cocoa or cocoa into chocolate food tasty and interesting. This time, Firman formed a special division in Tela Corporation which became the official flag of his business.


"From 2009 I also made chocolate products Roso (Clark), who also have concept of food by-the Jogjakarta," he explained.


His desire to develop products chocolate, roughly equal to his anger against food products imported flour. According to Indonesia, a cocoa producer in the world that counts, but little has processed chocolate products.


If any, processed chocolate products in the Indonesian market from imports and foreign brands. He hopes to be a choice of homemade chocolate market and could break the domination of foreign chocolate products in the Indonesian market.


"My vision how to do the empowerment of local foods," he said.


So he said, with the empowerment of local food local workforce uptake of the higher instance if cassava is developed then how many farmers who can live, how many hip coolies who are working, how many workers are absorbed cutting cassava and others. Even with a high idealism, Firman not bite the fingers, his business started in 2006 has yielded fantastic results.


"If my count is calculated turnover of up to hundreds of millions per month. A year can be up to USD 10 billion more," he said.


How would like to try with other local-food food?


Firman Budi


Jl. Bugisan 36, Patangpuluhan, Wirobrajan, Yogyakarta 55251
Email: homygroup@yahoo.com

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