8:55 PM
Andrew Gobel
This effort began in 2003 by opening its first outlet in Surabaya. Initial capital issued by Hendy at that time amounted to USD 4 million that he used to buy a cart (counter) and other equipment such as stoves and pans.
Constraints on the initial effort was recognized by Hendy is the difficulty to maintain the quality (standard) because it is still producing beef itself.
Now, in cooperation with PT Belfoods Indonesia, Hendy not have to worry with the production of meat for kebabs, because it was handled by experts. Because PT Belfoods Indonesia has met the standards that have been issued by the Board of Supervisors Drugs and Food (BPOM) and has a certificate of MUI.
To distribute the meat that has been produced by PT Belfoods Indonesia, Hendy set up a warehouse that he woke up in big cities such as Surabaya, Malang, and Semarang.
Through this warehouse and then distributed the meat takes longer to outlets scattered around it. Shipping meat is done twice a week or depending on necessity.
"We now focus on sales, for the production of hygienic and healthy meat that I leave to the experts," said Hendy in counter Turkish Kebab in the area of Tebet, Jakarta, on Monday night (1/18/2011).
Regarding the need for beef, Hendy said the day he could spend as much as 1 ton of beef, equivalent to 7 cows. With the target of 1001 outlets opened in 2011, then expected to mengahbiskan 3 tons of beef per day.
To run all the outlets Kebab Turki Baba Rafi, has absorbed about 1,200 workers. You can imagine this business is very prospective to be developed and brought many benefits to adding jobs.
Menu Kebab Turki Baba Rafi mainstay is a kebab that is sold at Rp 12,000. There was also a hot dog menu for Rp 10,000, Rp 9,500 beef burgers, and other menus.
To expand its business, since 2005 the business Kebab Turki Baba Rafi managed Franchise (franchise). Until 2011, has officially opened 650 outlets. However, for the waiting list has reached 750 outlets spread across Indonesia.
"I hope until the end of 2011 is already open 1001 outlets. Because I want to introduce kebabs to all Indonesian people to the district / city. As long as it's foreign food are known to the public only hot dogs or burgers," he added.
Apparently Kebab Turki Baba Rafi's success not only in Indonesia. Hendy has signed an MoU with Philippines to open a branch there.
"In 2011 this realization. The target this year to open 10 outlets before and is expected to grow every year," said Hendy.
This business opportunity is wide open. If you want to gain the same success, Kebab Turki Baba Rafi wide open opportunity.
With an initial capital of USD 55 million, you'll get 1 full set of counters and other equipment (eg, grill pan and meat), employees who are trained, helped find the location of business, years of service for 5 years, manual book (SOP) , promotional packages (eg banners, neon box), and others. Hendy said that within a period of 18 months was able to return on investment.
"Turnover of an outlet is usually around USD 10-USD 15 million per month, some have reached USD 60 million, depending on the location of his business. This business is very prospective to be developed because the longer the food kebab much known to the public," he concluded.
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