Jakarta - Running a business drinks from fruit or juice to be business as usual. However, if implemented in earnest with maintained quality, it can tune a lot of people. The way this is executed Diana Farida through 'Orie Juice'.
Diana start a fruit juice business that is named 'Orie Juice' in 2002. This idea started when he wanted to present as good juice made by my mother or mother at home. That's why he chose this business.
The initial capital can be issued Farida is fairly cheap, ie USD 1,500,000. Capital that he used to buy the storefront, blenders, and other devices such as fruit, cups, and straws.
Fruit juice offered by Diana there are 3 kinds of juice a fruit flavor, 2 flavors of fruit (juice polygamy), and 3 flavor of fruit (juice rainbow). The price offered was quite light-on bag.
To juice a sense, the price cost Rp 5,000, such as guava, tomatoes, and apples. To juice 2 and 3 flavors, customers can choose their own. The price offered is equally mild. For polygamy juice, the price is Rp 8,000, while the rainbow juice price offered is USD 10,000.
"As long as I sell, the business outlook is very good because a lot of demand. Moreover, my healthy fruit juice so much that eventually subscribe to me, for example, employees at Nurul Fikri that every day reserve," said 43-year-old woman when met at his place to sell at Margonda district, Depok, on Saturday (01/17/2011).
Being asked about his business that is increasingly in demand, Diana said the key to success lies in the taste and friendliness that he always give to customers.
Diana guarantee juice composition which he sold more fruit than the water. He also does not use artificial sweeteners as well as using the native Aqua gallons of water, so it feels really secure. In addition, fruit that is used is also not a mature fruit. He always chose the half-ripe fruit because it felt more awake.
"Do not use the ripe fruit, it was definitely different. I always use fresh fruit and fruit composition more than the water. Quantity of water is only 1 cm for fruits that contain lots of water. In addition, it is also a large cup size 16 cm. So satisfied customers drinking the juice, "he added.
Besides being more fruit composition, other advantages offered by Orie juice than a similar business in the surrounding area are Orie Juice opening hours until 23:00 pm. So, for customers who go home tonight, can stop by to buy juice.
"Usually when the others do the lid at 20:00 or 21:00, I cover at 23.00. Up at 23.00 there is also a buy," added Diana.
Diana selected business locations around the UI Depok campus.
When mentioned about the business constraints, especially if the business location close to campus that most of its customers are students, Diana said she was not worried despite being off campus. This is because the location of the selected enterprises Diana also located on the roadside.
"I do not worry about off-campus or not because my customers are not just students. The location of my business right at the curb, so anyone can buy," explained Diana.
The main obstacle Diana lately is the climate of uncertainty, which is dominated by rain.
"If buyers deserted the rainy season. Due to the rainy season the air is not cold, so the customer a bit lazy to buy a cold drink," he added.
Now, the fruit juice business established since 2002 Diana sweet fruit. Dozens of customers lined up ready to be able to sip fresh juice Orie. In one day, when it was slow only Diana could still obtain a turnover of about USD 200,000, whereas when crowded, Rp 350,000 to his pocket every day.
More Info Contact:
Diana Farida
Jl. Margonda Raya, No. 521
Depok
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