Inheriting the Brown Family Business Success Worth Billions

Johannesburg - Many people have confused what is the appropriate starting a business for himself. And often people do not realize, precisely the business of parents as a child can be an inspiration and worthy business today forwarded.

This was experienced by Farida Ariyani. The owner Vanssa Chocolate (Vanssa) is starting a business of processed cocoa products because it is full draw from the experience of the grandmother and mother in the case of processed chocolate products.
Name Vanssa now increasingly steadily become one of the local chocolate packaging products are taken into account in the domestic market. Though initially Vanssa must take pains to penetrate the market due to stiff competition with imported chocolate products.
"Environmental factors of the parents, since childhood I already knew about chocolate and candy. I mastered the right, from the grandmother, I learned chocolate," said Farida told detikFinance, Tuesday (22/03/2011).
Farida said despite inherit the knowledge to make chocolate from his parents, he was not satisfied just like that. He decided to explore science in a modern way of making chocolate in cocoa and chocolate research center in Jember, East Java.
"I continue to make product innovations, until 2001 and then I introduce Vanssa brand," he said.
Product Vanssa that he initially did not easily penetrate the production of modern retail market. He tried to introduce their products ranging from his friends down to the small shops around her home.
As a generation of educated, Farida also aware that the product has a characteristic brown, so he must take pains to take care of patents, certification of halal and others for the sake of business continuity brown.
"I have principles continue to struggle looking and looking, relentlessly learning, how the products we believe in ourselves, not me but its products are confident," he said.
Now Vanssa already spread to several local markets such as Surabaya, Sidoardjo, Gresik, Jakarta, Jogjakarta, Kendari, Batam, Bali, Balikpapan. Even Vanssa products have penetrated the export market in Jeddah as a by-the hajj travel agency.
Farida added to make chocolate products to the market requires education. During this chocolate has been blamed as ringleader for the business to gain weight and making a hole in the tooth.
"If people had been eating chocolate, do not brush my teeth, well able to make a dental problem," he said.
For this matter, Farida is very concerned in determining the composition of raw materials such as the use of healthy fats that do not cause cholesterol. In addition, he uses a special sugar that is safe for diabetics and anyone.
Vanssa own, Farida advanced packaging unit is packed with small pieces so that the chocolate products safe from contamination of air or other elements that can make chocolate damaged. He is optimistic, develop business chocolate really is promising, especially with the approach to innovation.
"Chocolate is not a lot of competitors, I've been struggling since the garden until the chocolate production process," he said.
As a local real chocolate products, Farida said Vanssa had underestimated. Many people look better products imported chocolate from local chocolate products, but most important is the quality and taste.
"People Indonesia saw the local brown eyes, they are more proud of imported chocolate," he said.
According to him, homemade chocolate can compete with imported chocolate that has been circulating in the market. In matters of price, he can assure the local processed cocoa products could compete, for example Vanssa sold starting from Rp 6,500 to Rp 40,000.
"I should admit chocolate product segment is the modern market segment, medium and above, if the behavior is not a traditional market, in terms of price," he said.
Farida says, he opened up the opportunity to partner with anyone who wants to succeed in the business of chocolate, including in terms of marketing and supply of raw materials. Now the chocolate business continues to grow to 10-20% every month.
Vanssa chocolate products sold on average 100 kg per day, or 2-3 tons per month. Raw materials he used everything from local, ie 40% of Java and 60% outside of Java.
"The average turnover of USD 100-150 million per month," he said.
Chocolate VanssaFarida AriyaniDelta Sari Indah AX 17 Waru, Sidoarjo, East JavaEmail: farida_ariyani12@yahoo.co.id.

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